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Brand Builder, Creative Strategist & Design Leader

Pastel Gradient

Designing the Future of Brands

As a Creative Director and Brand Strategist, I blend strategy and design to create unforgettable, category-defining work. From rebrands to product innovation, I craft brands with clarity, impact, and longevity.

Featured Work

Pink Oyster Mushrooms

Equelle Menopause Relief

Empowering women and creating community through design to reduce the stigmas around menopause.

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Weller-10 copy.jpg

Sazerac's Daniel Weller

Expanding the Weller brand to bring to life an ultra premium offering based on the wayfaring spirit of Daniel Weller.

Beech Nut Baby Food

Using design to brings parents back to the baby food category representing them as the protectors of innocence.

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Scotch Brite

Global brand redesign of the iconic 3M brand. Moving from a place of function to a place of deep empathy.

Blue Gradient

Shaping consumer experiences through strategic brand building.

Contact

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