Bringing clarity and confidence to the menopause conversation.
Equelle needed a brand identity that balanced science, trust, and approachability—a departure from the outdated and clinical norms of the category. Through strategic design, packaging, and messaging, I helped create a seamless, multi-channel brand experience that speaks to modern women with clarity, warmth, and credibility, ensuring Equelle stood out as both an effective solution and a movement toward destigmatizing menopause.