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Scotch-Brite

Client: 3M

Global Brand Transformation | Consumer Insights | Packaging & Retail Activation | Digital Integration

As consumers evolved, Scotch-Brite redefined clean—not just a tool, but a brand built on care. Shifting focus from scrubbing to the moments that follow, because life happens after clean. A global redesign across 32 countries transformed packaging, retail, and social into a seamless brand experience.

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EMILY CARRUBA / CREATIVE DIRECTION / 2025

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