Beech-Nut Baby Food

Client: Beech-Nut

Brand Strategy | Structural & Logo Design | Consumer Insights | Omni-Channel Activation

With parents leaving the baby food aisle for homemade options, Beech-Nut needed to rebuild trust. Through consumer insights, we redefined the brand with a clear promise—Real Food for Babies. A reformulated product, transparent glass jar, and bold positioning reignited trust and drove parents back to the aisle.